How to Prepare a Marketing Plan
In this workshop, you will learn the importance of market research, target markets, positioning, and marketing message. This workshop provides you with a step-by-step guide to preparing a formal marketing plan. Depending on the nature and size of your business, your marketing plan could be complex and detailed, or very simple and straightforward. But unless you have a formal marketing plan of some kind, it will be very difficult for you to implement a marketing strategy that is both consistent and focused.
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Venue: University of Guam School of Business & Public Administration, Room 148, 96923 Mangilao, Guam, Guam