Hafaloha: Island Flavors and Fresh Merch

Some brands sell food, and some merch. Hafaloha does both and makes it look effortless and fun! If Hawaii and Guam had a baby in the form of food and merchandise – the result would be Hafaloha, which embodies the spirit and love for both islands.

The Hafa Adai Spirit + Essence of Aloha

Hafaloha is more than a brand – it's a lifestyle created by Len and Tara Kaae, who have deep roots in both islands. The brand blends their love for island culture, creativity and humor into everything they do.

It started as an idea in 2012 and became a reality, launching online in 2013. Hafaloha gained major exposure at the Pacific Islander Festival Association (PIFA) in San Diego in 2014. After pop-ups and plenty of hustling, Len and Tara opened Hafaloha’s first permanent store in 2015 in Tamuning. In 2023, Hafaloha moved to Tumon, serving up their signature flavors and fresh gear that embodies the spirit of Hafaloha to everyone who walks through the doors.

Flavor Mashups: Must-Try Eats

Hafaloha is known for their colorful shaved ice, acai bowls, and bold island fusion dishes – taking well-loved local flavors and reimagining them in fun, unexpected ways.

Try these:

Shaved Ice – Definitely not your average shaved ice! These are ultra-fine, fluffy and packed with yum. Choose from over 30 flavors (yes, 30!) to mix and match or top it with vanilla or Dole soft serve for a creamy twist.

Acai Bowls – Made with 100% pure acai for a rich, authentic taste. Load it up with fresh fruit, granola, honey or any of their 16+ toppings to create your perfect bowl.

Tinaktak Gyoza – A genius twist on Chamorro tinaktak flavors, wrapped in crispy, pan-seared dumplings. Betcha’ can’t just have one!

Guam Bomb – A deep-fried corned beef sushi roll that’s crispy, savory and super flavorful.

OMG Lumpia – A creamy, cheesy spin on the classic. Stuffed with spinach and cream cheese, served with their house-made Denanche Finadene Sauce *chef’s kiss

Hafaloha Hacks: The Guam Guide-Approved Insider Tips

Swap the chips for crispy fries in the Poke Nachos – a staff favorite that takes this dish to the next level with the perfect mix of crunch and flavor
Turn any soft serve specialty item into a milkshake – it creates the perfect creamy, sweet treat.

Don’t miss these:

Spicy Tuna Poke Bowl and the Tataomona Burger

Helpful hint: Most of their desserts, including most of their soft-serve ice cream are 100% lactose-free!

Wear the Vibe

Aside from their food, Hafaloha celebrates the island creativity and culture through their merchandise – cotton and dri-fit shirts, long sleeves, jackets, tanks, hats. They also offer umbrellas, keychains, stickers and more, so you can take a piece of Hafaloha wherever you go. Their in-house graphic artist blends Hawaiian and Chamorro influences into unique designs you won’t find anywhere else! If you’re looking for custom merch, Hafaloha can create those too.

The Spirit of Hafaloha

At the heart of Hafaloha is the drive to bring people together. Through fundraising opportunities, Hafaloha gives back, with custom merchandise and delicious eats. Some of their collaborative events spotlight musical talents, including the Hafaloha Concert Series, which brings live music to Guam. Whether you’re grabbing a bite, shopping their merch, or singing along at their event, you’ll feel part of the Hafaloha ‘ohana.